Sales vs. Business Development: What Are Their Differences?

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Sales vs. business development: Sales oversees closing deals, while business development focuses on finding new business growth opportunities. Both bring revenue to your business in different ways and time frames.

Sales and business development are often seen as one entity for growing a company’s revenue and finding new markets. In some startups and small companies, the sales teams nurturing leads to become customers are also in charge of business development, looking for new growth opportunities.

As startups grow and scale, their sales teams cannot optimally perform both tasks. If you find your business at such a point, it’s crucial to draw a line between your sales and business development roles.

If you’re unsure about the differences between sales and paytm database development, let this blog post help. It will discuss the following:

What is sales development?
What is business development?
Sales vs. business development (their differences)
Why should sales and business development be separate?
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What is sales development?
Sales development is a stage in the sales cycle focused on nurturing leads, so the team can close deals later. Your sales development representatives must know your offerings well to understand how your products or services can address your prospects’ pain points.

For example, let’s say you’re in the business of software as a service (SaaS) for veterinary clinics. Your sales development team is focused on nurturing your inbound leads generated from your website form.

Depending on the request of your lead, your sales development representative will run a demo of your software or discuss your product’s unique selling propositions (USPs).