Even if you're not targeting sales,

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creativity can have a big impact on results. Internal metadata shows that compelling ad creative drives clicks and website conversions. In fact, creative can reduce your cost-per-click dominica b2b leads and cost-per-network conversion by about 20%.

So what does this mean for marketers? As audience targeting options in Meta properties become more limited, it’s more important than ever to get your ad creative right. This means understanding current best practices, monitoring updates to these standards, and mastering automated optimization tools.

7 Ways to Optimize Your Facebook Ad Images and Videos
Follow these suggestions to take steps to improve your creative and campaign performance. Resource shortage? According to new research from Meta, the third tip is the most important.

#1: Create mobile-first image assets
Is your advertising strategy still using images in landscape format? Updating your images to a mobile-first format can greatly improve your ad performance. While landscape images (1200 x 628 pixels) were once considered the best choice, they were designed for desktop users.

However, as of 2023, the vast majority of Facebook users now rely on mobile devices. In fact, according to Statista, nearly 70% of U.S. Facebook users only access the platform via mobile devices. To update your ad image, use the square (1080 x 1080 pixels) or portrait (1080 x 1350 pixels) format. The latter takes up the most space in mobile feeds and is perfect for standing out and getting results.

use full-screen vertical images for best results. Note that at the ad level, you can often adjust creatives for specific goals like Reels and Stories. This means you can use portrait format images for in-feed ads and upload full-screen portrait images for Reels and Stories.