8 Lead Generation Mistakes You Can Avoid

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Growing your business online means earning quality traffic and converting leads to paying customers. However, many companies commit lead generating mistakes without realizing it — hurting their efforts and bottom line in the meantime.

This post will cover eight different lead generation mistakes, as well as how to improve lead generation. Keep reading to learn more, or call 888-601-5359 to chat about your lead generation services!

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What is lead generation?
A lead describes any person that shows curiosity in your company. Lead generation involves creating interest in your business, products, and services.

Leads may all be at different points in their customer journey and show their interest in numerous ways, including:

Downloading a free guide
Completing a contact form
Following a social media profile
Calling your company
You can use the following strategies to reach leads:

Online advertising
Email marketing
Search engine optimization
Paid advertising
Social media marketing
If you’re employing some of these strategies but not seeing results, you might be making some lead generation mistakes.

8 common lead generation mistakes
Below are the top eight mistakes companies make when generating leads.