How to Choose the Right Marketing Tactics for Your Business

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The right marketing tactics for your business depend on several factors, including your industry, budget, and audience demographics.

Here's how to choose the tactics best suited to complement your strategy and goals:

Narrow down the tactics that fit your strategy
Your marketing tactics will depend on several factors. Use these latvia email list elements to narrow your focus:

Your time period
Your budget and resources
Your target audience
Your applicable marketing channels
Then, create a list of general marketing tactics that fit your goal. For example, sending an email newsletter, running a contest, or creating free samples to include with orders.

We will narrow them down in the next section.

Choose SMART tactics that fit your niche and product
Use the SMART methodology to consider your niche and your product. It stands for:

Specific: Narrow “host a contest” to “host a latte art contest on TikTok with a $100 prize.”
Measurable: Make sure you can accurately track your progress and know when you’ve reached your goal.
Achievable: Choose achievable tactics that you have the resources to confidently complete.
Relevant: Choose tactics that highlight your unique offering and help you execute your strategy.
Time-bound: Make sure you have a deadline to stay motivated and know which tactics to prioritize.