Now that you understand what SEO is , its origins, and the types of searches that exist, it's time to learn exactly how Google works. In other words, this is where you'll better understand the best practices that help your website rank well in the SERP.
Before reaching this level, it is necessary to explain that there are two types of results: organic and paid . The first are those positioned according to the relevance perceived by the algorithm. These are strategies that take longer to produce results, but are very consistent.
Organic reach is true digital performance marketing, focused on long-term results that bring more solid benefits to your business . However, you can speed up the generation of opportunities through sponsored links .
It is important, but always with a long-term strategy being lawyer email list implemented at the same time. It is also important to highlight that, although they attract potential customers, paid results provide lower quality traffic.
Therefore, the chance of generating opportunities is lower, since they are seen as irrelevant results. Due to these reasons, it is essential to work on a long-term strategy based on organic reach and monitor KPIs . This is how you will understand and take advantage of the potential offered by Google Bot.
How Google Bot Works
More than an algorithm, Google Bot is a kind of crawler. This is because it has the duty to monitor all pages on the internet. That's right, it checks every link and content posted in order to understand what is written there and what is relevant to the user .
This process is done through a crawler , that is, a system that stores all pages in a database. This only stops happening when the URL does not comply with the internal rules, or has access blocked.
Once access is granted to the crawler , it evaluates different variables, such as URL , title, text content , etc. The information is classified and stored according to internal standards. Among the main factors analyzed to define relevance are:
tracking;
indexing;
ranking.
This way, Google presents the best results for the keyword searched. Therefore, Google Bot works like a library, so by cataloging all the titles, it indicates exactly where you can find what you are looking for. This makes the process easier and the user experience better.