This is basic information that resolves some of the most common questions

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This makes it impossible for the user to respond and also gives a bad and unreliable brand image. However, it would also be advisable for the company to include links to the website where the most frequently asked questions are answered. On the other hand, it is also advisable that the response email in capture forms has links to the brand's social media profiles. There, users can receive closer and more personalized treatment. Maybe even faster. 5.- Interest in the relationship The brand must show genuine interest in the user from the moment it sends the email in question. However, it must be clear that you are open to continuing the relationship established with the user. This way you can indicate the next steps to follow. For example, to follow you on your social networks, where a certain type of content is shared, or to subscribe to the newsletter, where you will be informed of news and offers.

Interactive content is a plus One of the college and universities email list trends in B2B email design is the use of interactive content. This has many advantages in the business world, especially considering that more complex information is often shared. What better way to convey, for example, how a product works than through an interactive infographic? It has been proven that this type of content improves the understanding of information and maintains attention and interest for longer. 5.- Send your clients to landing pages Send your customers to a landing page If you want to strengthen your strategy when designing B2B emails, be sure to include links that redirect your customers to specific landing pages about the product or service offered. In this way, they will be able to access much more information about what you are offering them . But in addition, this positively affects the image 6.