2021 End of Year Marketing Trends in Asia - What Will Work?

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The holiday season may be far from most people’s minds right now, but for marketers, it’s moving to center stage. It’s like waiting until the end of the year to get your shopping done, but those who start early get the benefit of abundant selection and cheaper prices. Now’s the time to take stock and develop a marketing strategy for the upcoming season. And analyze how brands and retailers have been successful with holiday marketing in the past.


In 2020, with so many uncertainties, e-commerce promotions started ecuador telegram number database much earlier than in previous years. With supply chains and product arrivals challenged, brands and retailers reached consumers in various ways, and online commerce performed exceptionally well. Online sales in some parts of Asia ultimately grew by more than 50% year-on-year. Mobile devices are expected to be a huge beneficiary, with the option to shop using smartphones, which is easier than ever before.


As the convenience of online shopping became clearer last year, buyers are not only acutely aware of what’s possible, but they’ll expect it again this year. This certainly applies to e-commerce, but it’s likely that these expectations will extend to other shopping methods as well. Take curbside pickup, for example. Largely undiscovered until last year, curbside delivery combines ease of purchase with the convenience of fast and close access. Shoppers will also seek out a better experience when shopping in-store. Any way brands and retailers can create a fast and web-based path for consumers will go a long way toward keeping consumers happy. Frictionless efficiency will keep in-store shoppers spending money again.


But the big trend moving forward this holiday season is social consumption. This merges an individual’s favorite media platform with the marketing efforts that can be showcased through social media. Not only that, but with the complex sharing networks across social media, a quick search on Instagram can yield recommendations for new shoes or jewelry. As with current trends in Asia, this holiday season is not only a great time to use social media to browse, but also a great way to find gifts for loved ones and yourself.