Metrics for evaluating advertising effectiveness

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Let's look at the metrics that can be used when analyzing advertising on VKontakte.

Impressions - the number of times an ad was displayed in a browser or app.
Clicks - how many times people followed the link from the ad on VKontakte.
Reach - how many unique users saw the advertising content.
eCPM — cost per 1000 impressions.
CTR is the ratio of clicks on an ad to bangladesh telegram number database impressions, measured as a percentage.
eCPC — the cost of a click and transition to a website (when advertising a website).
Cost per result is the cost of achieving one target action.
The result is all target actions except impressions and clicks.
CR is the ratio of clicks on an ad on VKontakte to conversion actions, measured as a percentage.
Spent - the amount of money spent on promotion over a specific period of time.
Read also:
VK AdBlogger: How Bloggers and Businesses Can Get Started with the New Platform

How to analyze the results of an advertising campaign
In VK Ads, statistics can be assessed at all levels: campaigns, groups, ads. To view advanced statistics, go to the dashboard in the "Campaign" menu, select the desired level for analysis and click on the "Statistics" button. The screen will display information on the following categories: