Brazil already has many companies that have used experiential marketing actions. Check out some examples that have attracted attention in recent years.
Easy Taxi
The app connects passengers and taxi drivers. The live marketing campaign involved the creation of 10,000 beer coasters , which were distributed in bars in São Paulo. The phrase “drink without moderation, only with Easy Taxi” was written on them.
The success of the initiative led to the campaign being manufacturing email list improved and relaunched. This time, there were magnets on the glasses, which had the company logo, and on the coasters. When the person tried to place the glass on the beer mat, they felt a repulsion and the phrase appeared: "drinking and driving: don't mix". On the other side, there was an attraction and the customer received a discount code to use the app.
Kibon
The idea of the prize stick was revised and included iPods in some of the popsicles. The product had the same weight and appearance. Therefore, it was impossible to know who would win the device. As a result, there was a 31% increase in sales .
Heineken
Beco das Garrafas, one of the most important and iconic bossa nova bars in Rio de Janeiro, was revitalized by the beer brand. The process was presented in a mini-documentary and released on YouTube. More than 40 articles were written about the initiative and the return was R$6.3 million in media investments.
Volvo
The launch of the XC60 was different. Through the Live Reviews project, the idea was to show drivers' impressions after taking a test drive in the new model. To do this, micro cameras were used to capture the reactions. The most impactful phrases were included in the ad.
The campaign lasted just two days and included 23 test drives. Outdoor media was generated at over a thousand locations in the city of São Paulo, resulting in over 40 million impressions across different platforms.