Conclusion: Automation and data are a recipe for success

[asikurrahmanshuvo]

Video Ad Serving Template (VAST) Errors: Use automation to easily show the number of errors in your video inventory. It also shows which line items are causing errors. Previously, this involved a lot of manual tasks across multiple video-specific reports. Now, you can even sort the list of line items to find errors with the biggest impact on revenue. By showing this useful error information at an early stage, the VAST error insights card can help you increase revenue by fixing misconfigured settings or broken builds.

Real-time video reports
Identify and fix issues faster with new reporting tools. Real-time video reporting for Ad Manager lets you run a report to quickly see if any advertising opportunities for a video event are being missed due to issues usa phone number list with a specific creation/delivery, ad unit, or line item.

Google has improved the availability of historical delivery data by 10x , according to the company – reducing the time required to access performance data to less than 2 minutes.

YouTube Ad Delivery Tool – You can test real-time ad delivery on YouTube inventory. You can see data such as ad requests, key values, and winning line item details. Less downtime means more revenue.

New automated solutions and faster reporting tools give you the time and space to optimize your campaigns and achieve even more results with Google video ad campaigns.

That's what good products offer: less manual work and more information so you can focus on growing your business.

Videos are growing exponentially as a trend for content creators and marketers. TikTok, with its short video experience, is one of the fastest growing social media platforms today.

Unsupervised recently surveyed 748 marketers to better understand their tool preferences, career aspirations, and goals. Two survey topics stood out:

The weakest skills of Marketing departments.
Goals and aspirations: the main areas of desired growth.
That is why we decided to write this article talking a little more about the importance of being a strategic marketer and the essential marketing skills for it.