Basic SEO Guide in 2022

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If you thought you didn't need a guide to SEO, let me invite you to read this enlightening article. And think, when searching for information on Google, how many times have you gone past the second page of results to find the content you needed? Very few, right? This is because the highest quality content is found among the first 10 results within the Google search engine. Why? Because Google thinks about its users and classifies web content to satisfy them by giving them the information they need quickly.

And while Google rewards and penalizes to award a position in its results, websites are constantly fighting to get onto the podium of the SERPs (search engine results page). And how? Through good SEO.

In this article, we show you the SEO guide you need to cash app database the best optimization of your website and start climbing positions on Google this 2022.

What is SEO?
SEO, known by its acronym in English ( Search Engine Optimization ), refers to all the actions you can take to optimize your website, with the aim of being as high as possible in the results of search engines such as Google, Bing, YouTube or Amazon.

How does the Google search engine work?
To understand how you can carry out good SEO optimization for your website, we must first understand how the Google search engine works. We focus on this search engine because it is the most used and the one that offers you the best chances of achieving your goals, that coveted podium.

The scheme of how Google works is as follows:

After a search is performed, Google's algorithm looks for the information, crawls it, indexes it, ranks it and displays it to the user. To carry out this process, Google uses its crawlers , i.e. its web spiders. A program that visits and inspects all the websites to which they are allowed access. They read all the information that the code allows them and save the content of the page they crawl. On the other hand, they cannot reset the content where they are not allowed access, index pages that are not linked or penetrate databases.

Once information is crawled, it needs to be indexed for subsequent ranking in Google. It's like saying, "I'm on Google, therefore I exist." What do I mean by this? Being indexed means appearing in search results. If there is no indexing, no one will find your site unless the web address is entered directly into the browser or accessed through a link.

And we don't want that. What do we want? To appear in the first results of Google when users search for a generic term that interests us in order to increase the number of visits to our website as much as possible. To do this, it is necessary to have quality content and orient it towards SEO thanks to a term that will be your faithful ally: keywords.

And a word of advice, if you are thinking that you can trick Google by duplicating good content from other websites, relying only on good design and overuse of keywords, I tell you that you can't. Google sees it and knows everything.