twenty years of content marketing

[muniyaakter]

All of this gave rise to email and websites, which presented new opportunities for marketers, with many of them moving resources from TV and radio to websites and newsletters: so-called digital marketing. The term “content marketing” itself was coined by John F. Oppedahl in a 1996 press conference, thus giving a name to a practice that has been around for hundreds of years and has given way to what we consider modern content marketing. Brands created their own sites where they shared content designed to build awareness and foster brand affinity. There were, however, a couple of other changes on the horizon that brought content marketing to its current form.

The last have been defined by the marriage of multi-channel papua new guinea b2b leads marketing, social media, and search engine optimization (SEO). Facebook, Twitter, LinkedIn, Instagram, YouTube and many others have become the primary channels through which brands reach their actual and potential customers. All this has led to studying highly strategic approaches for the creation and distribution of content. Brands have learned to adapt their content to different channels and, at the same time, have become more creative in their content marketing approaches to differentiate themselves from the competition. One of the most successful early examples of social media marketing was BlendTec’s “Will It Blend” series on YouTube in 2006.