publication. The level of engagement on the pages: are there likes, comments, shares?

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. Competitor analysis Observing what competitors do does not mean trying to copy their actions, but always keeping an eye on their digital marketing strategies. . Analyzing competitors therefore means studying: their website; their presence on social media; email marketing; the throws; ads campaigns.

To study the site, it is essential to understand on one hand the copy, the visual, the CTAs, the interface, the degree of user-friendly navigation and, on the other, their SEO positioning, the keywords. for which they are positioned, the armenia email list related searches, what Link Building actions they have done.

Semrush is the perfect ally: Semrush Domain Overview Then go to your competitors' social channels and observe: the type of posts they publish; CTAs and links: where do they lead? Try to understand why; multimedia content: do they use images? videos? carousels? reels? stories? the frequency of Sign up for their newsletters and find out if: follow a structured editorial plan for email marketing.

A pre-established sending frequency; they are only informative/educational newsletters or even DEMs, which promote products or services; they work with discounts and/or coupon codes; test different forms of Call-To-Action; They launch numerous products or services or focus only on the flagship one.