Neuromarketing and SEO, two concepts that are beginning to be related

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Neuromarketing is a relatively new concept, but it has already been applied to most of the tasks that make up marketing.

Understanding neuromarketing and its applications could be the future of SEO. In fact, we are sure that Google will give more and more importance to concepts and tools that, today, only neuromarketing can explain.

In this post we analyze the concept of neuromarketing and its possible application to SEO.

What is neuromarketing?
Technically, neuromarketing is the technique used to 99 acres database the brain mechanisms that operate in the mind of the consumer. Neuromarketing goes one step further. Marketing has usually used tools from the social sciences to construct messages. However, what neuromarketing seeks is to apply biological science to analyze the consumer and provide appropriate responses.

Google and consumer reactions
In the case of SEO, we do not usually talk about consumers but about users. In any case, the concept is similar; after all, our users are consuming our content, and in most cases, our products.

As we have been saying in the last posts, Google is increasingly leaving aside technical SEO concepts to focus on the public's behavior, that is, issues such as OnPage SEO are losing relevance in favor of web studies related to the behavior of the visitor on our website, that is why agencies are increasingly focusing on research into patterns and user behavior once they reach our website.

The application of neuromarketing to SEO
Highlight the important parts of your text, including bold , for example, in anchors, is easy and effective.
Reinforce your arguments with authoritative opinions.
Provide measurable results. In SEO it's easy, that's what KPIs are for.
Compare, of course, as long as the result is in your favor.
Create communities and invite your users to join them.
Always be empathetic; in all your communications, you must put yourself on the side of your user or client.
Make it satisfying, or at least make your website promise immediate satisfaction.
Reduce uncertainty, no riddles, get to the point from the beginning.
Images, videos and all the multimedia content you can include.
Support your customer beyond the purchase, this encourages repeat business.
Neuromarketing is the future of SEO, its application is already noticeable and Google values ​​websites that take these criteria into account when generating content.