Is domain age a relevant SEO factor?

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Yes, and this post could end here, however, there is a lot to say about domain age and how it affects the SEO of a website.

The testing period for new websites
Before analyzing the influence of the age of a website, it is important to know that every new page goes through a test period for Google.

Newly created domains arrive at Google, many of them take time to position themselves, some others discover niches and position themselves quickly and without problems, however, all of them go through a test period, in which Google evaluates their activity.

New domains are always more difficult to rank, so if you want to design a new website and need to rank it immediately, it is recommended that you choose to acquire an old domain, with some experience in the search engine.

Domain age as an SEO factor
Domain age is a key SEO factor. Google has been vnpay database its evaluations to reward well-worked pages that avoid fraudulent links, keyword stuffing and black hat SEO in general. Rewarding websites with a proven track record with better positioning is part of this strategy.

The goal is to prevent new pages from displacing older pages from the top positions, using techniques that are not permitted but take time to detect. Thanks to the attention that Google pays to domain age, we do not have to worry about pages that implement all kinds of unethical actions to position themselves, without fear of being penalized.

How much weight does the age of a web domain have?
Like any other SEO parameter, it is impossible to determine the exact weight it has in the total. As you know, Google uses more than 200 parameters to rank websites in its SERPs, age being just one more.

In any case, it has been proven that a page with a certain history is better positioned for a new keyword than a younger page, simply because it is older, which is why new pages take time to grow and have to work harder to position themselves.

Professional SEO positioning for new pages
At yoSEO Marketing we have worked with all kinds of new brands on the internet, helping them to position themselves from the very beginning, based on a long-term strategy.

If you are new to SEO and want to start competing with the best, contact us. We will help you climb the positions you need to reach the top.