How much of your Christmas shopping did you do online last year?

[shaownhasan]

And that’s also seeing more and more people peru b2b leads buying from social apps, with most platforms seeing an uptick in direct shopping performance, as more users discover products, and make purchases, in-stream.

Indeed, according to this overview from Visual Capitalist, online shopping has now exceeded the records set during the pandemic, when we were all forced to shop online during the COVID lockdowns.

Which is important to note for marketers, and those looking to facilitate sales via their apps, with the opportunity now greater than ever to facilitate in-stream sales.

Check out the graphic below.
YouTube’s looking to make it even easier to create Shorts, with a new option that will automatically clip the most engaging elements of longer-form videos into shorter bites.

As per YouTube:

“We’re experimenting with a feature that lets creators easily cut out engaging segments from long-form videos on YouTube and instantly publish them as separate 16:9 videos. If you’re a creator in the experiment, you will see the option to ‘Create a video highlight’ in the video editor tool in YouTube Studio Desktop.”