What is a KPI: Meaning and examples of Key Performance Indicators

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If you are dedicated to SEO and Social Media, the first thing your clients are going to ask you for are results. It is not enough for you to believe that you are doing things right, but you will need to demonstrate with data that your strategy is being successful. But, how do you measure success in digital marketing? For that we use KPIs .

KPI, what is it?
KPI stands for Key Performance Indicators . KPIs are metrics used to quantify the results of a given action or strategy based on predetermined objectives; in other words, indicators that allow us to overseas chinese in australia data the success of our actions.

An example of a KPI can be found in a real estate agency that plans to sell 100 apartments this year (I don't know anything about real estate, so I don't know if the figure I've given is crazy). A KPI here could be the number of apartments that an employee sells per week. It is a valid indicator that will inform the real estate agency's managers of how close or far they are from meeting their objectives.

At our SEO agency we always work with KPIs because it is the best way to show clients that their investment is worth it.

Characteristics of Key Performance Indicators
Defining KPIs is essential in the world of online marketing, where sometimes objectives as ethereal as “increasing the company’s online reputation” or “improving the engagement of a website’s content” are set.

Each company must identify its own KPIs, which are required to be:

By definition, a KPI must be measurable. For example, it is difficult to measure how useful a website is for a user (unless you use a survey or something similar, and even then there could be a lot of people who don't answer it); but you can measure the average time spent on the page. If it is a high time, we can assume that the content of the page is useful because people take their time to read it carefully.
The goals we set for ourselves when establishing our KPIs have to be credible. If you plan to increase your online sales by 500% in just one month, you should review your goals because you are being unrealistic.
Sometimes, too much information can be a problem and we have dozens of KPIs to choose from but only a few give us information of interest; if 4 KPIs are enough, 4 is better than 6.
Available in time. KPIs should be time-bound. For example, if my goal is to increase sales by 20% in the first quarter of the year, I cannot use the annual sales figure as a KPI. It would also make no sense to use very long-term KPIs.