Digital Marketing Trends for 2021

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User review transparency
 

User review transparency
 

Business transparency means honestly and openly sharing information with the public about what they do and how they do it in their company - needless to say everyone can easily search and access information on the Internet. Many people often rely on other users' reviews and blog posts before deciding on their choices. (Being transparent with the public (on the Internet) can improve a company's reputation.)

 

Why is transparency important?
1. It increases productivity and revenue

Transparency helps employees form a good team. A good team can communicate effectively and efficiently. They can exchange feedback and make improvements. Because they feel safe and trustworthy in the environment, they can focus on their work and be creative. Great teamwork leads to higher productivity and ultimately more revenue. Also, transparent companies can hire the best employees.

 

2. It increases sales from existing customers.

Sharing company information with the public builds trust among customers. According to research by LABEL INSIGHT, 94% of consumers will be loyal to transparent brands. Consumers want to support a company they believe is trustworthy, not a shady one.

 

 

live streaming
 

live streaming
 

During this pandemic, we are forced to stay at home and cannot go to see friends, travel, concerts, schools, and events. Live streaming is an available entertainment in this pandemic. Everyone wants to connect with others and wants to do fun things. Fans of Ariana Grande in Japan can now attend Ariana Grande's virtual concert from Japan. A college student can become an internet celebrity and possibly start his own business using live streaming apps for free. In Japan, the number of users using live streaming apps has been growing steadily since 2019, reaching 9 million MAU (monthly active users) in January 2021. Live streaming is a huge market that will continue to grow after COVID-19 becomes weaker and weaker.

 

 

Video and audio content
 

Video and audio content
 

Youtube, podcasts, and TikTok are the most popular platforms in the world. MAU (Monthly Active Users) for each platform are as follows: Youtube (200 million), podcasts (750,000), TikTok (800 million). 77% of people aged 15-25 use YouTube, and 37% listen to podcasts here on us. In less than 18 months, the number of adult TikTok users in the United States georgia telegram number database has grown 5.5 times. Blog posts still exist, but it is important to create and publish on multiple media, especially on video- and audio-based media. 5G is now available and will be able to reach more people around the world. This high-speed network enables the growth of video and audio content. For many people, it won't be so special to start posting video content on youtube soon. Neil Patel said that videos of about 10 minutes or more are likely to get more views than short videos like 3 minutes.

 

 

Summarize
 

The pandemic has prompted digital marketing to become even more important to many industries, and marketers are figuring out how to stand out from the crowd. There are a lot of trends, but the three I talked about are must-haves.