SEO Budget: Keys to making one

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Nowadays, SEO is one of the fundamental techniques that companies use to achieve their economic objectives. To do this, it is necessary to have an SEO budget that includes the different strategic actions to be at the top of Google. Below I will tell you the steps to take to create a budget that satisfies the conditions of both parties.

Phases of an SEO budget
When determining the SEO cost of a page, a number of important guidelines must be taken into account:

Keyword determination : This is one of the basic points of this study. It includes an analysis of the competition, a proposal for keywords and content structure, and an analysis of search patterns.
These actions can be performed through tools such as job seekers database Keyword Planner . It is best to find a term that generates high traffic and conversions.

NOTE! It doesn't have to be just one word, but you can combine as many terms as possible as long as they remain viable in the form of web traffic and leads.

Study of your own website and that of your competitors: this task consists of analyzing different parameters of your website, such as the weight of the images and their possible ALT tags, content duplication, indexing of the pages, meta titles, meta descriptions, URLs, loading time and the structure of the website…
Content forecasting : It is advisable to create a plan to project the number and topic of monthly articles, as well as the keywords to target during the following months, also taking into account the role that social networks will play in this matter.
On-Page SEO : This is an activity that should be carried out initially, but do not forget to review it periodically to try to correct possible errors when publishing new content.
Server configuration, page layout, incorporation of plugins and ALT tags, and distribution of titles and subtitles are some of the tasks involved at this point.

Link management : so-called link building is another point that can increase the SEO budget due to the hours of work required to determine the profitability of those links and the need for each of them.
Web analytics : allows us to understand the behavior of users who visit our website and their conversion rate (i.e., those who have ended up paying for our products or services). This translates into parameters such as KPIs – Key Performance Indicator- , the level of visits through Google Analytics , the number of keywords positioned or the number of incoming links, among others.
Content : what will shape what we are creating is the content of each of our pages. Always thinking about optimizing search engine positioning, original content must be generated to avoid being penalized by duplication, combining it with writing with weight and relevance of the chosen keywords.
Other factors that come into play include the length of the content, which should not be too short or contain less than 900-1,000 words, as well as the writing being fluid and providing value to the customer.