This technique may not work with older users

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And, after all, the biggest loser is their image. Before deciding to make the jump to animations in email marketing, do a thorough analysis of your audience. Study their behavior, hobbies, preferences, reasons for subscribing to your mailings, etc. You can ask yourself this question: Can the use of GIFs harm the public's perception of my brand? If you are convinced to use this resource in future mailings, but the response makes you feel apprehensive, segment your contact list . but with the younger niche you can achieve good results. As the popular saying goes, “ divide and conquer .” [bannerHero] Don't forget that it's a passing trend. Using GIFs in emails and social media is all the rage, and like any fad, it has a limited shelf life . The first person to use animations in email marketing was very original.


The next 100 thought they were creating a trend chemical manufacturers email leads with their first campaigns. The 5,000 who followed were simply walking into the coolest restaurant of the moment. Many techniques and tools have burst onto the scene in digital marketing and no one remembers them today. The first SEO positioning guides, for example. Therefore, it is advisable to have a cautious attitude towards these trends. You should neither ignore them nor exploit them to the point of exhaustion. You have to find a balance, always taking into account your audience and their references. Tools to create optimal animations in email marketing Imgur All animations that you introduce in email marketing must be properly configured. There are many websites that offer the possibility of searching for and editing images, the following three being the most recommended: Imgur - It allows you to create GIFs in a very simple way.