Guest blogging: What it is and how it benefits your SEO

[shukla7789]

The truth is that the task of getting good links without paying is becoming more and more difficult. But what if I told you that there is a way to get high-quality backlinks for free that can also get you traffic and online reputation? Yes, there is, and it's called guest blogging. A technique that is almost as old as the Internet, but now it's more popular than ever due to the huge proliferation of blogs.

What is guest blogging?
If you know English, you can already imagine it. Let's see, guest means invited, so guest blogging is blogging as a guest. That is, writing one or several articles for someone else's blog. Guest blogging is the equivalent of figures such as guest artists on TV shows, cameos in series and films, or guest writers in newspapers. A way to make yourself known to new audiences and get natural links for your link building strategy.

How does guest blogging help SEO?
If you're thinking about financial benefits, forget it. Blog facebook database are usually unpaid. Nobody is going to pay you to write an article for their blog, unless you're Vargas Llosa. The benefits you get from guest blogging are more intangible. It's about getting publicity; it's part of what is known as win strategies (I win and you win).

You can profit from it in two ways, by posting on other people's blogs or by opening your blog to contributions from others. Either way, you will gain publicity.

If you're a guest blogger, your popularity as a blogger will increase (especially if the site you're contributing to is a reputable blog) and you'll be able to reach a new audience. I remember how as a kid I loved the Spiderman cartoon series that was on Megatrix (the good one, from the 90s). In one of the episodes, the X-Men appeared (the X-Patrol, you know, Wolverine, Storm and company...), which I didn't know about, but thanks to that cameo I found out that they had their own series, and I became interested in it as well as the Spiderman one. I guess this anecdote from my younger years illustrates what I just said about gaining a new audience.

Also, if the blog has good authority you will have a quality follow link to your site, what less can you ask for for writing a free post?

Alternatively, you can host your blog and let others write for you. This will give you content for your blog (which can help you out if you're ever short of ideas) and it will also give you more audiences, as your guest will hopefully promote their blog post to their audience. Either way, the guest's audience will discover the host's blog, and the host's audience will discover the guest's blog. Everyone is happy.

Now that you know what guest blogging is, what are you waiting for to put it into practice?

I WISH you a good day,