The decision-making process begins in the unconscious, and it doesn't happen 100% logically or rationally, as we think. That's why Neuromarketing helps make your target audience's purchasing journey more assertive if you invest in content that stimulates the senses and emotions mentioned in the previous topic. Now, let's show you how this works in practice:
Pictures are worth more than words
It has been proven that people are more receptive and understand images better than texts. Therefore, this is a great format to apply to Social Media content .
Therefore, in addition to humanizing your social media profiles, pharmaceutical email lists investing in images and videos also generates more engagement . This happens because creating visual strategies, studying the audience's behavior in relation to each type of content, will awaken positive emotions in followers, encouraging sharing and interaction with them.
Color psychology
Did you know that each color awakens a different emotion in us? According to a study conducted by Satyendra Singh , 90% of purchasing decisions are made due to the influence of colors . Therefore, using them strategically can yield good results.
For now, the focus of this article is not on the meaning of each color, but we have some tips to help you use them to your advantage:
try to highlight your CTA, using different colors than the website;
study what big brands want to convey with their colors;
choose the colors that represent your brand and the message you want to convey;
choose tones that harmonize and make your content/website pleasant.
Scarcity mental trigger
The scarcity trigger works very well because people tend to value what is scarce rather than what is abundant, which creates a sense of urgency! Therefore, this type of strategy drives consumer action more intensely, as it leads people to make quick decisions.
This strategy is widely used in sales advertisements, as in addition to being attractive, it also encourages the feeling that, if the customer does not buy, they will be missing out on an opportunity .