Apple provides two different versions of Apple Search Ads, namely "Apple Search Ads Basic" and "Apple Search Ads Advanced".
Version selection depends on the advertiser's budget and goals. The following is a brief description of the service content of the two versions:
Apple Search Ads Basic
Search Ads Basic has an approachable interface and offers a variety of automated features, making it easy for even novices to use.
Apple’s intelligent automation features take care of all the related operations of selecting keywords and target audiences, so advertisers only need to select the apps they want to promote and set a monthly budget and cost per installation (CPI) cap, and the rest is paid. Processed automatically by the system, advertisers can easily create marketing campaigns through the Basic solution.
This marketing campaign plan will also require you to provide armenia mobile phone number list data such as the total cost of the advertising campaign, total number of installs, average CPI, and maximum CPI. It is suitable for advertisers who have never used this platform, have a small budget, or want to become more familiar with Apple Search Ads.
Apple Search Ads Advanced
Search Ads Advanced provides more advertiser controls and campaign customization options, allowing advertisers to select keywords, set up ad groups, and update visual content.
In addition, advertisers can also decide whether to set a daily or monthly budget for cost per click (CPT), and can also obtain information such as impression share, total clicks, CPT, conversion rate, and App ranking.
This marketing activity plan is suitable for advertisers with more experience, clear target audiences, and may have multiple apps to promote.
Apple Search Ads: Basic vs. Advanced Comparison
Appier Explains Apple Search Ads_Chart_ZH_v01Appier compiles information from the Apple Search Ads website
Advertising slot
Apple Search Ads Basic has only one ad placement, which is at the top of the App Store search results page.
Apple Search Ads Advanced has four ad placements: Today tab, search tab, search results, and product page view ads.
The above four different placements can help advertisers promote their apps at every stage of the App Store user journey.