Follow the tips below to make the most of your hong kong business email list social media monitoring efforts:
1. Monitor relevant keywords for your brand
Instead of just tracking brand mentions, keep tabs on specific keywords related to your brand and industry. This could include product names, features, popular hashtags, common industry phrases and even competitor names.
Screenshot of how to monitor keywords in Sprout Social
For example, a fitness app might monitor keywords like “workout”, “fitness tips” or “healthy living.” This could help them identify trends in the fitness sphere, such as a rising interest in at-home workouts. They could use that info to create more relevant content and features.
2. Monitor across different channels
Your audience is spread across various social media platforms, like Facebook, Instagram, X, LinkedIn, Reddit and others. And every channel has its unique dynamics.
You need to monitor your online reputation, customer sentiment and key metrics on every platform your audience is active on to create targeted strategies for each one.
For example, you might find engagement is low on Instagram but great on LinkedIn. Digging deeper might reveal you’re just posting at the wrong time on Instagram.