Review of background knowledge of double measurement

[shaownhasan]

summary
By linking Google Ads and Google Analytics, you can check both data from each management screen, which will improve work efficiency. In addition, you can use audience data created in Google Analytics in Google Ads, which will lead to improved quality of advertising operations.

In addition, when operating a website, you can also get professional support in addition to using tools. "AI Analyst" is a tool that uses AI to automatically perform access analysis and tell you important points to improve. With the know-how gained from improving 30,000 websites, we analyze huge amounts of data on websites and provide you with data-based points of improvement to increase your results.

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This time, we will explain double measurement in Google Analytics.
Double measurement, as the name suggests, refers to a situation where data board members email lists is measured twice. If you have noticed that your page views have suddenly doubled or that your bounce rate is too low, you may be experiencing double measurement. If this is the case, please take another look at your website data to accurately analyze it.
In this article, we will introduce the prerequisites for understanding double measurement, as well as how to check for and deal with double measurement. We hope you will find this article useful when reviewing your own website.


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table of contents

Tracking Code
Page views/bounce rate
Problems caused by double measurement
How to check for double counting
How to check for double tracking using Google Tag Assistant
Main causes of double counting and how to deal with them
summary
Review of background knowledge of double measurement
First, let's review some basic knowledge needed to explain how double counting works.