The Sprout dashboard shows an agent replying to a customer on social in the Sprout platform.

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This data will deliver key insights india business email list about your customers, from the first time they sent you a DM to the last time they made a purchase. As our Q3 Pulse Survey data revealed, about 38% of customer care leaders are already looking forward to consolidating agent and customer data to guide business decisions.

Sprout enriches your Salesforce CRM records with social data to provide a comprehensive view that enables your team to engage in real time with the right context. Notice how the sidebar is populated with Salesforce Service Cloud data in this example of an agent responding to a customer via the Smart Inbox.
You can see all available Salesforce customer information in the right panel.
Similarly, brands can also use Salesforce’s internal AI assistant, Agentforce, to surface data from within Salesforce faster, so customer care agents have a complete view of a customer’s history to provide exceptional care.

Agents can prompt Agentforce to pull up a customer’s case history and quickly see what they’ve reached out about previously, for additional context, and offer thoughtful, personalized support.

Sprout’s Tableau Business Intelligence Connector takes it a step further by combining social data in an omnichannel view with other marketing data. By harnessing this intel, customer care and marketing leaders can work together to align on the business value of social customer care and elevate it into strategic planning conversations.