Turning AI into your personal assistant for social media is essential during busy seasons because seasonal campaigns also increase content creation needs—crafting holiday-themed posts, israel business email list promotional offers or scheduling time-sensitive announcements.
Audience engagement increases too, as followers flood channels with questions about shipping times, product availability, special offers and personalized recommendations. As you share more holiday-related content and offers, user-generated content (UGC), comments and questions also flood in.
All of this requires timely responses to maintain customer satisfaction and keep engagement levels high.
Chatbots can be perfect customer service partners during busy seasons. For example, Domino’s AI chatbot, known as “Dom,” enables customers to place pizza orders using various platforms, including Facebook Messenger, Twitter, and Amazon Echo.
The chatbot simplifies ordering by allowing customers to place, track and customize orders through conversational text or voice commands. This automation is particularly helpful during peak seasons, like holidays or game nights, reducing customer wait times and increasing order accuracy.
Domino's Facebook chatbot that says "Just in time for the Big Game this weekend, you can now order nearly anything on the Domino's Pizza menu, right from Messenger"
Meanwhile, Starbucks engages its audience with holiday-themed content, beginning with Fall favorites such as its pumpkin-spice drinks.
Examples of AI in action during busy seasons
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