Simple and comfortable design adapting

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They may use a different one and you will have to try to design the emails to offer them a satisfactory user experience. You can create templates to reuse in your campaigns and adapt them to the different mailboxes. 2.- email marketing to mobile Another aspect to keep in mind when adapting email marketing to mobile is that these are smaller screens that are manipulated with fingers. Buttons must be large enough to adapt to all types of people. Readers seek comfort and to find what they are looking for quickly and easily. Therefore, the font size must be legible and you must include clear and visible Calls to Action. On the other hand, the simplicity of the content is also important. Make the maxim “less is more” your own . You should avoid saturating the content, especially text.


Including only brief and relevant information forex email list for your clients is essential if you don’t want to end up in the recycling bin. Of course, the texts included must be of quality, because although an email may be visually attractive, what will ultimately convince the potential client to convert is the content of the message itself. 3.- Facilitates the conversion process adapting email marketing to mobileIn order for a user to end up converting, you have to make the conversion process as easy as possible. The more steps a customer has to take to complete the goal, the more likely they are to abandon the process without completing it. You'll get better results if you make it a quick and easy process. To achieve this, it is often a good idea to link the email directly to the application. If they don't have one, try to offer it as a download.