Maximizing your reach on TikTok starts with japan business email list a smart hashtag strategy. By following these best practices, you can effectively use hashtags to enhance your TikTok content’s reach and engagement, growing your presence on the app.
Combine widely used hashtags with more specific, niche ones. Popular hashtags increase visibility, while niche hashtags help you reach a targeted audience. This will not only increase your reach, but also attract more engaged and interested followers who are more likely to interact with your content
2. Avoid irrelevant hashtags
Steer clear of banned hashtags, as they can limit your content’s visibility, but also ensure your hashtags are relevant to your video. Irrelevant hashtags can confuse the algorithm and may even lead to your content being flagged as spam. So don’t use trending hashtags in the hopes that it’ll stick and widen your reach. Use relevant hashtags intentionally with your content.
3. Use the right number of hashtags per video
While TikTok allows up to 100 characters for hashtags, using too many can make your caption look cluttered. Stick to 3-5 relevant hashtags per post to maintain a clean look and maximize the impact of each hashtag.
4. Place hashtags strategically
Where you place your hashtags matters. Include them in your caption, either at the beginning to immediately catch the viewer’s eye or at the end to keep the caption clean. Or, you can add them in a comment under your video to keep the caption concise.
Looking for even more inspiration for TikTok hashtags? There are many tools available to help you find the perfect hashtags for every video you publish. These four are the perfect starting points.