And it allows you to reach a large number of your audience

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It's a way to get straight to the point and encourage the reader to click on the email. Convince them from the very first moment to convert! 8.- Keep in mind the mobile version mobile preheader displayFinally, it's essential to take mobile users into account. In fact, the vast majority of them use their phones to access their email. In this sense, it's best to write preheaders so that they adapt perfectly to the display size of these devices . This will prevent them from being cut off or the most important information being left in ellipses. Have you considered that geolocation and email marketing concepts can help you in your marketing strategy? Email marketing is one of the most widely used customer acquisition techniques in all companies. It is one of the best ways to directly reach the most intimate circle of your audience.


Customers have internalized that email is another gambling email list channel of communication with brands. According to a survey conducted by Adobe, 58% of respondents prefer a relationship via email over other channels when contacting different brands. One of the features that any marketing department can take advantage of is the relatively low investment with which email marketing can be implemented. It is one of the most economical techniques that can be implemented today. in a fast and efficient way. To achieve such numbers with other tools, the investment would have to be much higher. In addition, the results are usually considerably better compared to the initial cost. A good email marketing strategy is a safe bet for all companies. In fact, any brand can apply it, regardless of the sector in which it operates.