During the festival period, brands often offer many discounts and offers in order to attract more consumers to place orders. However, if consumers are still hesitant to face these offers and have no intention of checking out, what countermeasures should brands take to attract these consumers? "Hesitant customer" clicked the checkout menu and cleared the shopping cart smoothly?
Whether a brand can successfully prompt consumers to switch depends on two factors: first, whether consumers really consider purchasing; second, what kind of incentives the brand provides to break through the azerbaijan mobile phone number list hearts of hesitant customers. Thanks to technology, finding hesitant customers no longer requires guesswork. By analyzing more than 400 digital body language data attributes such as cursor movement and page scrolling , the AI algorithm can calculate a hesitation score for each viewer.
If the hesitation score reaches a preset threshold, the system will consider the visitor to be a hesitant and trigger a pop-up with purchase incentives to entice the customer to check out. Brands can even use the advanced functions of smart coupons to prepare different offers, such as discount codes, free trials or small gifts, etc. The system will then automatically analyze and segment consumers to find the offer that is most suitable for each consumer. Projects to boost conversions.
Festive promotions attract different types of consumers, some just care about price discounts, others like to get shopping gifts and so on. With the combined power of AI and MarTech, brands can effectively identify which offers are most attractive to which consumers, and use the most appropriate incentives to attract specific consumers to complete checkout.