It's not enough to create good ads on Google AdWords and Facebook Ads. You need to have strategies and planning to measure each result you get. Otherwise, you won't know for sure if your actions are the best possible. Likewise, your team may be using methodologies that, in practice, are not contributing to the efficiency of your actions.
Therefore, it is ideal to closely monitor the results of each activity carried out by your brand's marketing department. This will allow you to evaluate how your strategy can be optimized, as well as look for alternatives for what is not having the expected effect. This will make it easier to improve your business results without having to increase the marketing team's revenue. This is called results-driven marketing!
Inserting videos on a page can increase conversions realtor email list by up to 86% , for example. In other words, finding out what your audience prefers can increase your revenue. However, 20% of companies say they do not have an efficient strategy for carrying out their tests. Therefore, when your business monitors the results and the audience of the page, it increases the chances of having more conversions .
Furthermore, you will no longer feel that part of your marketing revenue is in vain or wasted. On the contrary, you will have tangible data to see how much each strategy has contributed to the benefit of your business, increasing the company's revenue and sales.
What metrics really matter?
As many companies are already looking to understand the marketing results that their businesses have generated, there are several websites that show the metrics to be analyzed by the marketing team.
However, given that each organization has different objectives, the big problem with this is that employees are left wondering which indicators they should actually evaluate, as there are a large number of recommended metrics on the Internet and in monitoring manuals.
Therefore, to begin with, every business must make a complete plan for managing its business strategy. Before developing actions, it is necessary to determine the goals that your brand wants to achieve in the short, medium and long term.
Some of the main metrics used in companies are:
ROI
ROI, or Return on Investment, is one of the main performance indicators that your company can use. The metric calculates the profit generated by the business's marketing actions, such as the ROI of content . To do this, it considers each expense, as well as the profit generated. It must include both fixed costs (salaries, taxes, software, etc.) and variable costs (hiring freelancers, taxes, etc.).