Experts predict that these services

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Social media
In 2020, Instagram, TikTok, and YouTube showed the most intense growth. will continue to be popular in 2021.

Instagram
In 2020, Instagram, according to Brand Analytics, became the leader in the number of active authors, overtaking VKontakte - the number of authors increased from 27.7 million to 42.8 million. Many different updates appeared on Instagram, and if earlier this platform served mainly for demonstrating and sharing photos, now it is a full-fledged platform for bloggers and those who want to run an account in a blog format.

In 2021, Instagram will continue to develop as a blogging platform. Users want to communicate through texts or stories. A beautiful visual is no longer enough. Moreover, the “perfect” Instagram life is no laos email list longer in trend. Instagram trends for 2021 are honesty and authenticity.

"On the crest of a wave" will be:

emotional posts;
useful content;
honest stories;
photo without obvious processing;
live broadcasts without masks;
open advertising.
Trade will also develop in Instagram, fortunately, new tools for this are constantly appearing. In this direction, it is worth focusing on simplifying the ordering process within the application.

The main focus in Instagram SMM should be on live communication with the audience and quick feedback.

TikTok
In 2020, TikTok's active audience grew to 5.3 million authors in RuNet. In terms of content volume, TikTok has surpassed YouTube. The popularity of this platform is off the charts, primarily because absolutely anyone can create a video product without the slightest financial investment.