When can you use cross-promotion?

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While you can use cross-promotion at any point in your business, there are some special occasions where it would be much more meaningful.

Product launches
When launching a new product, you want to canadian cfo email list generate a certain buzz, especially if you are targeting a new audience with your new product or service.

Say you're launching a new product for runners, a podcast with a seasoned and admired runner would be a wonderful way for you to get the word out.

Seasonal promotions
During holidays, special events, or seasonal trends, businesses can partner with complementary brands to offer joint promotions or themed campaigns.

For seasonal promotions, your best strategies are social media posts and email marketing !

Joint events or sponsorships
Hosting or sponsoring events together with other businesses allows for mutual promotion and exposure to each other's audiences.

This could be done via webinar if you're just starting, or a large event where you can offer bundles, gifts, and giveaways.