If your newsletter already has a long history

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Only then will you have quality indicators that will allow you to properly measure whether you are doing it right, or whether your audience or that of your clients is responding in the best way. Of all of them, these 3 aspects are the ones you should pay the most attention to when building a newsletter to build loyalty: 1.- The lead magnet lead magnet segmentation tricks Or how to get your users to give you their email address. This is going to be the first obstacle you're going to have to overcome to start working on your email strategy : getting a user to voluntarily give you their email address and to agree to receive your messages.you provide value on a recurring basis and other users already recommend it on social networks, thanks to word of mouth you will not need to have a lead magnet.


But if this strategy is new and you have only gmail email list been implementing it for a short time, you will need to convince your users to subscribe. What better way to do it than with a gift! A discount, a PDF guide or an Ebook can be very interesting lead magnets. They are elements that spark the interest of your audience. And, therefore, that make them decide to subscribe to your newsletter. And the best thing is that thanks to professional email marketing platforms like MDirector you can automate the delivery of this “ prize ” every time a new user subscribes. 2.- The copywriting of your emails Daily tools used by a digital marketing manager: copy Once you have subscribers, it's time to send them your email messages. On the one hand, you will have to decide how often you want to impact your subscribers.