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Three secrets to success during the 2024 festival season: master shopping experience, consumption incentives, and interaction essentials to successfully stand out as a brand
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3 min read
E-commerce industry
For most office workers, the end of the year is like the finish line of a race. You can enjoy your vacation by completing the tasks you have delivered or the plans for the coming year. But for marketers responsible for planning festivals and promotions, now is a critical time. According to Statista data , the festive period usually accounts for at least a quarter of a brand's annual sales. When the shadow of economic uncertainty hangs over the global market, if marketers successfully win a good battle during the year-end festival period, they will be able to draw a perfect end to this year's sales performance and lay a good foundation for next year's success. Base.