With features like post christmas island b2b leads tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.
Screenshot of Sprout Social's cross-network post performance report that shows the total number of engagements and by engagement type.
Sprout’s patented ViralPost® technology uses the same data we’ve used to look at all our customer accounts to determine the best time to post tailored for your account. ViralPost® algorithmically determines the results for our Optimal Send Times feature, a publishing option available in all plans. Our proprietary machine learning feature isn’t new, but we’re constantly learning and improving our product to help brands surface insights faster. Our goal is to help people who use our product work more effectively.
Screenshot of Sprout Social's Compose box with the "Use Optimal Times" dropdown selected with several times provided as options of when to schedule social media posts for the highest engagement.
With Optimal Send Times, the specific times offered are based on when your audience engages the most using your publishing history. ViralPost® also continually updates and refines to save you time from doing repeated the analysis, and allowing you more time to craft great content.
Want to see it in action? Sign up for a free 30-day trial of Sprout Social or request a personalized demo and try it for yourself.
If you’re looking for more of our findings from this year’s study of our customer data, see what we learned about the best times to post across eight industries on these networks: