Regulatory environment: When conducting multicounty market research, the regulatory environment must be taken into account. Since regulations vary in multiple countries, it is critical to be familiar with the applicable laws and policies governing the target market.
Economic indicators: Economic metrics may provide invaluable insights into the economic landscape of a target market. Consulting firms should study economic indicators such russia phone number example as gross domestic product (GDP), inflation rate, unemployment rate, and exchange rate to get a good picture of the target market’s financial outlook.
Political Stability: Political stability is another key factor because civil unrest, changes in government policies, and unstable governing bodies may affect and have a profound effect on a company’s operations in the target market.
Best Practices in Multicountry Research
SIS has been conducting multi-country research for 40+ years. Given our experience with multi-country research, we recommend the following: