This means your blog, website landing pages

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4.- Maintain a consistent brand voice throughout your content Wouldn't it be confusing if you received an email from a health food company with witty, humorous copy, but when you clicked over to their blog, the tone changed to professional and dry? If you really want your message to resonate with readers , it's ideal to make sure your brand voice remains consistent across all platforms and in everything you create. While you may need to change your exact wording to fit the platform you're on, in general, your tone should be similar from email to email, post to post, no matter where your audience is coming from. and email copy should all sound like the same person who wrote them. 5.- Build brand loyalty and trust According to 2012 research from Exact Target, 77% of people preferred email marketing over other permission-based advertising methods, such as Facebook .


Although the study is old, user trust in Facebook and gmx email list social media has declined dramatically and continues to plummet today. Email marketing produces such good results because your subscribers are the ones who voluntarily give you their email addresses. They want to hear from you and can choose to stop hearing from you at any time. in a content marketing strategy. By communicating transparently and keeping your subscriber list in the loop, you'll build brand loyalty and trust. Plus, by setting and meeting expectations, you show that you respect your customers' privacy. 6.- Increase your subscriber list Your blog is the best place to promote your email marketing strategy. If readers like what they see on your blog because you've provided valuable content, they'll feel compelled to hand over their email address.