Your support agents will typically be called upon when customers are experiencing issues with your product or service.
The quality of service can be decisive in determining whether a customer will continue with your company or not and whether they will complain or praise the brand on social media.
Understand that it is not just about one customer, but how poor service to one person can attract or drive away many others.
The best way out is to train your support agents well and give art director email list them the autonomy to help customers in a real way. This way, your support can indirectly become a way of marketing and reducing CAC.
5. Work with the OKR methodology
The OKR ( objectives and key results ) methodology is used in companies of all types and sizes. It has been used at Google for almost 20 years, and the results speak for themselves.
The idea behind OKR (which stands for “Objectives and Key Results” in Portuguese) is to define main objectives, followed by smaller, easily measurable goals that help reach the primary target.
One of your goals might be to reduce CAC, and from there, create goals that allow you to achieve this over time. OKRs keep everyone motivated and tend to yield great results when applied correctly.
Why not invest in it to reduce your CAC and better manage your company?
Monitoring CAC is essential for any company, but those who invest in digital marketing have an easier time measuring their actions and determining this value. Finally, it is always important to make optimizations in different areas and stages of the sales process, as this will be a key factor in reducing CAC.
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