To evaluate the effectiveness of a conversion funnel, it is important to use various metrics:
1. Conversion
The percentage of visitors who complete a target action (e.g. purchase). This metric helps determine how effectively the funnel is working.
2. Bounce rate
The percentage of users who leave the site at a certain stage without performing sweden consumer mobile number list the target action. A high bounce rate may indicate problems at this stage.
3. Customer Acquisition Cost (CAC)
How much money you need to spend on marketing and sales to attract one customer. This will help you understand the profitability of your business.
4. Average revenue per customer (ARPU)
This indicator helps to estimate how much money one client brings on average during the time of interaction with the company. ARPU increase can be achieved through cross-selling and additional services.
conversion funnel
Conversion Funnel Optimization
There are several approaches to conversion funnel optimization:
1. A/B testing
A/B testing allows you to compare different versions of a page, ad, or email campaign to determine which one is more effective. This can include:
Different page designs.
Different calls to action (CTAs).
Various content and formats.
2. Data analysis