You can schedule posts, review metrics, and keep an eye on competitors

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*These platforms have not published updated statistics in the last 12 months: the data may be out of date or less reliable.

**The platform reports daily active users, so the number of monthly active users is likely higher.

Data was collected by Statista starting in January 2022, unless otherwise specified.

Let’s now look at the details of the most popular social media platforms, so you can decide which one to focus on for your business.

1. Facebook: 2.9 billion MAU
Main data:

Company: Meta
Country: United States
Launch Year: 2004
Facebook on desktop and mobile
Facebook is comfortably in the lead with 2.9 billion MAUs.

Every day 1.93 billion users visit Facebook. There are also more than 7 million active advertisers .

If you don’t take this huge customer base into consideration, your business is probably missing out. Start creating a business page .

Here are some more ways to optimize your Facebook page once it's created:

Claim your page URL: When your page is created, it gets a randomly generated URL isit this page to create a "vanity URL," like this one from INH Hai.
Optimize your “About” section: When editing your business page, be sure to list of estonia consumer email include a description of your business, a link to your website, your hours, your phone number, etc.
Include an eye-catching cover photo: Include an 820 x 312 cover photo that best represents your business to appear at the top of your page.
Add a CTA (call to action): You can add a CTA that will appear at the bottom right of your cover photo. The most common CTAs are "Sign Up" or "Buy Now".
Pro Tip: Connect your Facebook profile to Semrush to use our Social Media Toolkit – it’s 100% free.
through a variety of tools. Learn how to use the toolkit for Facebook and other social media platforms.

To learn more about managing your Facebook business account, read our in-depth guide .

2. YouTube: 2.56 billion MAU
Main data:

Company: Alphabet
Country: United States
Launch Year: 2005
YouTube for desktop
YouTube users around the world watch more than 1 billion hours of video content on the platform every day.

Since its launch in 2005 and acquisition by Google just a year later, YouTube has become the largest video platform in the world .

With these impressive feats, it’s no surprise that YouTube has become an advertising giant. In 2021, YouTube’s global advertising revenue was a whopping $28.84 billion.

Plus, it has the highest ROI of any video content platform.

Whatever your industry, there's a place for you on YouTube. There are countless active communities, from cosmetics to gaming to home organization.