Anyone who thinks email marketing is dead hasn't read much about it or doesn't know how to use it properly. It's being used more than ever, offering a variety of benefits and utilities for companies.
In addition to having one of the best returns on investment (ROI) in digital marketing , email marketing allows you to reach a diverse audience directly and effectively.
Messages can be personalized for each type of person and allow you to build a conversation with the consumer.
In other words, it is an excellent way to build a relationship christian churches email list with your customers, getting closer to them. All this without spending a lot, as sending marketing emails is a low-cost strategy.
However, to achieve the best results with an email marketing strategy, certain care and techniques are necessary. Not just any email will catch your customer's attention: you need tricks to get a click.
That’s why we’ve put together a list of 10 essential tips to boost your email marketing, improve results and increase revenue . Try to always apply them to your messages and, most likely, your numbers will improve. Check it out!
1. Know your customer journey
With an increasingly competitive market , the process of purchasing products or acquiring services has become increasingly complex. This means that, from the moment a customer shows interest to the moment they make a purchase, there is a long journey to be taken by the customer.
Absolutely every business goes through this process, better known as the Customer Journey. It is divided into four stages: Learning and Discovery, Problem Recognition, Solution Consideration and Purchase Decision.
Each of these stages indicates that the customer has different needs. In other words, knowing your customer's buying journey and understanding what stage each lead in your database is at is a fundamental step in sending the right message to the right contact, in order to take them to the next step in the journey.
Therefore, before thinking about an email marketing strategy , keep in mind the exact journey of your customer. This way, it will be much easier to segment and create messages according to each stage of the journey.
2. Build an unbeatable email list
One of the biggest mistakes people make when starting out with email marketing is buying a contact list. It doesn’t work!