2016 may be considered a year of crisis in Brazil, but not for digital marketing ! In 2015, this strategy increased its investment by 1 billion and still promises to surprise the most pessimistic this year. The internet, computers and smartphones continue to advance in Brazil, generating new business opportunities.
In the words of the president of Google Brazil: “Brazilians attorney email list are part of one of the most dynamic digital economies in the world”. Let’s take advantage of this opportune moment to understand more about the potential of digital marketing in Brazil:
Brazil is the fifth most connected country in the world
Behind only Japan, India, the United States and China, Brazil has a huge population that lives connected to the internet, consuming a wide range of content, products and services. Any successful brand needs to be part of the digital world to ride this wave of opportunities and growth. Investments tend to grow year after year!
Content marketing is the market trend
The best way to build trust with online customers is by delivering relevant content to them. Brands need to master certain topics related to their products or services through blogs, websites and social media. Transforming expertise into information that adds value to the consumer translates into sales and winning new customers, which is one of the main trends in the market!
Another important point is that content marketing makes companies more independent from internet giants like Google and Facebook , as the content generated becomes a personal asset.