How to Create an Effective SEO Strategy

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Clare Clement

Oct 27, 2022
14 min read
To increase your organic traffic you need to have a solid SEO strategy. This guide provides a proven 11-step process for your site.
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How to Create an Effective SEO Strategy
The Step-by-Step Guide to Creating an Effective SEO Strategy in 2022
How to Create an Effective SEO Strategy
To achieve your business goals, whether it’s to rank high in SERPs, increase organic list of georgia consumer email traffic, or improve organic revenue, it’s important to define your roadmap. You need to create an SEO strategy.

There is often some confusion between the words strategy and tactics: many mistakenly assume that a strategy is a collection of tactics. This is not the case: a good SEO strategy helps you identify the bigger picture. A solid strategy will help you answer these questions:

Where are you now?
Where do you want to go?
How do you plan to get there?
There are three other key aspects of your strategy that you need to consider in the planning stage:

Timings
Budget
Resources
Each of these elements can impact the look of your strategy and should be considered in your plan to achieve the goals you have set for yourself.

Here we share a proven process you can follow to get started. Our 11-step guide to SEO strategy covers the following:

1. Define your current SEO performance

2. Analyze your competitors' SEO strategies

3. Set your goals and KPIs

4. Define your main keywords and pillar pages

5. Find long-tail keywords and define the content of the clusters

6. Conduct a content audit of your site

7. Build your topic clusters

8. Do On-page SEO right

9. Find and fix technical SEO issues

10. Become an Off-page SEO Expert

11. Analyze and refine your strategy.