All costs are per month, and column

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All costs are per month, and column C has helpful notes about certain rows. Ad Costs Ad costs are divided into ad spend and ad management. Adding up ad spend is simple. Just insert your average monthly spend by channel. ad spend One big advantage of a spreadsheet calculator (vs. a rigid on-page calculator) is that you can easily customize the rows. So, in this case, you can add and remove rows as needed depending on where your company spends ad budget.


In the base example, we’ve set a hypothetical $3,000/month spend on Facebook and $4,000/month on Google. Ad management The ad management section gets more interesting. In addition to any uk business email database free monthly spend on a marketing agency that manages your ads, you’ll estimate what portion of internal team members' time is spent managing the agency or the ads themselves. Estimating this cost will take time—but it's worth it for more accurate data.




ad management You can copy and paste the Employee salary and Employee % of FTE rows if you need to add more employees. Certain companies want to understand cost per lead, excluding internal marketing team salary costs. That’s okay. If that’s the case, simply set those values to zero or delete those rows. But in our estimation, the true cost per lead should include that spend because the internal team is required to run the ad process, and without them, no ad-based leads would be generated.