A high number of paid ads A high amount of SERP features, especially those without links

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Some of the reasons why a SERP might have zero (or very low) click-through potential for organic results are: Instant answers If the SERP is practically monopolized by a single domain When you run a SERP analysis for a potential target keyword, you might look for these signs of low click potential. Some SERP features like instant responses, for example, will have a greater impact on your click-through potential than others (like an image pack).


For this reason, you should first look for keywords that do not have an instant answer. With Semrush, you can check the SERP Features for each keyword with the SERP Features filter, which you can find in any keyword list of ghana consumer email report. Open this filter and scroll down to the bottom where it says "None". This will show you keywords that have no SERP features whatsoever. After applying this filter, the keywords displayed will have more “traditional” SERPs with only blue organic links.


You will see that the SERP features column says "No". So, click on the icon in the results column to see the actual SERP, without any special features that distract attention from organic links. There is a chance that getting a top 3 position in a SERP like this will bring a significantly better CTR than a SERP full of special features. Bonus tip: Combine the SERP feature removal filter with two other filters: search volume and keyword difficulty.