Product features, advantages and selling points

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Organizing product information that customers need
Under these circumstances, customer purchasing behavior is also changing. It is now common for customers to research and compare products online before contacting sales, but are you providing the product information that customers really need?

Examples of product information customers need include:

Accurate and consistent product specifications

Compatibility information such as accessories and combination with other products

Digital assets such as photos, videos, and usage examples that can be intuitively imagined

Materials to determine whether what you stockholder database want to do can be realized (usage scenarios, use cases, etc.)

Economic and environmental considerations

Aftercare information such as how to use and maintain the product

In addition, time-related information such as release dates and end-of-production dates, delivery dates, and inventory are also important information in B2B business. By disseminating this information accurately and in a timely manner, you can indirectly increase your company's credibility and the brand power of your products.

However, this product information cannot be collected once and then completed. Features and advantages need to be updated in response to changes in the world and the passage of time, and examples and usage examples need to be constantly expanded. Information on aftercare also needs to be expanded accordingly as users use the product for a long time and the usage scenarios become more diverse.

By providing this information in an integrated manner and continually participating as a company in the cycle in which customers learn about products, purchase them, use them, and replace them, it will be possible to support "responsible consumption and production" efforts between companies and customers.