The term "March 1" was not fixed in any document and was indicative for testing the new law. Now Roskomnadzor has a better understanding of how information about advertising is collected, what errors and technical problems there are. And there are quite a lot of such problems, so they will not introduce specific administrative violations and fines from March 1 for now.
Statistics and system operation problems
A representative of Roskomnadzor said that data macedonia telegram database on more than 12 billion creatives, 6 million contracts, and over 4 million acts for advertising placements have already been transferred to the Unified Register of Internet Advertising ( ERIR ). This large volume of data is currently being analyzed to understand which errors are most common and how to optimize the process.
a large number of intentional or accidental errors in the data itself that comes into ERIR;
differences in interfaces and functionality of data collection among advertising market participants and various ORDs ;
technical difficulties in collecting data and transferring it to the registry;
a large time gap between the transmission of basic information about advertising campaigns and the sending of service reports;
the reluctance of some advertisers to label their ads.
However, Roskomnadzor does not consider these problems critical and states that they will be resolved over time.
Here are the problems that Roskomnadzor sees:
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