Digital Marketing Trends 2023

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Read about how click.ru helps to label advertising in a separate article .

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30+ resources for learning contextual advertising: Yandex.Direct, Google Ads and automation tools

Opting out of cookies
Google will be phasing out cookies in 2024, but Chrome already has fewer of them. So it's time to look for new ways to reach your audience without violating privacy netherlands telegram database rights. Third-party cookies have been used extensively by marketers to analyze people's behavior on the site. Now new solutions are needed. For example, you can use tools like Clearbit , Lusha , Snitcher , which can quickly analyze statistics.

Lusha Home Page:



Growing popularity of marketplaces
Users have started searching for products more often on marketplaces rather than through search engines. According to statistics from the Lemon fintech platform, in the first half of 2022, 5 large platforms accounted for about 48% of online sales in monetary terms and about 70% of orders. The top five included Wildberries, Sbermegamarket, Ozon, Yandex Market and AliExpress-Russia.

According to Mediascope, the average daily reach of marketplaces is increasing:

Digital Marketing Trends 2023